Waste becomes wearable
We transform discarded cotton into garments that matter, made fairly and built to last
Upcycled
We make something real from nothing
Fairtogood exists because good clothes should not come from waste. We source discarded cotton fabrics and craft them into robes, ponchos, towels, and bags that people actually want to wear. Every piece is unique, made by hands paid fairly, designed to live longer than the trends that chase it.
Reimagine
Transforming waste into wearable art
We turn discarded textiles into beautiful, functional pieces that breathe new life into forgotten fabrics
Unique design
Each item is a one-of-a-kind creation, ensuring you never blend into the crowd
Ethical production
Fair wages and safe working conditions are at the heart of our manufacturing process
Reimagine
Transforming waste into wearable stories
We rescue forgotten fabrics and breathe new life into discarded textiles. Each piece carries the spirit of renewal and conscious design.
Unique design
No two garments are alike. Your clothing becomes a personal statement of individuality.
Ethical production
We ensure fair wages and dignified working conditions for every artisan who touches our products.
Impact beyond fabric: our sustainable journey
Transforming textile waste requires commitment and vision. Our numbers tell a story of environmental restoration and ethical fashion.
85%
Reduction in textile waste through innovative recycling
100+
Artisans supported through fair working conditions
People
The faces behind Fairtogood
A small team of designers and activists transforming textile waste into meaningful fashion experiences.
Kenan Hochuli
Gründer
Kenan Hochuli is the founder of FAIR TO GOOD. He brings together an entrepreneurial mindset with a deep respect for craftsmanship, culture, and human values. Raised between Switzerland and Turkey and shaped by extended stays in California, he translates global perspectives into locally grounded production. Driven by the desire to actively change how we produce and consume, Kenan founded FAIR TO GOOD as a response to passive consumption. His vision is to create products that do more than exist or get worn — they stand for awareness, responsibility, and a more human way of doing business.
Marcel Maurice Naef
CTO
Marcel Maurice Naef is a creative mind with a refined sense for technology, design, and digital systems. As a Full Stack Developer, he seamlessly combines aesthetics with functionality. A close friend of Kenan Hochuli since childhood, Marcel has accompanied FAIR TO GOOD from the very beginning and continues to shape the brand both strategically and visually. In the development of FAIR TO GOOD South Africa, he takes on a leading role—bringing vision, structure, and execution together.
Join our crew
We're looking for people who care about the work and want to make a difference.
Craft
Design that moves between surf and stillness
Our garments bridge the gap between active adventure and quiet reflection. Versatility meets purpose in every thread.
Sustainable design transforms waste
We turn discarded materials into functional art that respects the planet.
Surf-inspired aesthetics capture freedom
Each piece carries the spirit of ocean waves and open horizons.
Lifestyle beyond fashion
Our clothing adapts to your journey, from beach to sauna to city streets.
Origin
Built on principles of rescue and renewal
Fairtogood began with a simple question: what if forgotten fabrics could become beautiful again? We turned that question into action, creating garments that honor both the planet and the people who make them.
Swiss roots
Born in Zurich, we've built something different from the ground up
Rescued materials
We source discarded cotton textiles and transform them into durable, wearable pieces.
Human dignity
Fair wages and safe conditions define every step of our production process.