Reimagine
Transforming waste into wearable art
We turn discarded textiles into beautiful, functional pieces that breathe new life into forgotten fabrics.
Unique design
Each item is a one-of-a-kind creation, ensuring you never blend into the crowd.
Ethical production
Fair wages and safe working conditions are at the heart of our manufacturing process.
Shop
Featured pieces
Discover our curated selection of sustainable fashion
People
Makers of change
A small team of designers and activists transforming textile waste into meaningful fashion experiences.
Kenan Hochuli
founder
From Flawed Fabrics to Fair Fashion
"I've never owned anything quite like my Fairtogood robe. It feels like wearing a piece of art that actually has a conscience."
Emma Rodriguez
Sustainable fashion advocate
"The quality is exceptional and knowing each piece has a story of renewal makes it even more special. This is the future of fashion."
Michael Chen
Environmental journalist
"Every time I wear my Fairtogood jacket, I get compliments. But what I love most is explaining its story of sustainability."
Sarah Thompson
Climate activist
Why Fairtogood
Your wardrobe with purpose and intention
Fairtogood pieces are built to last, designed to adapt, and made to matter. Start your collection with garments that align with who you are and what you believe in.
Quality that endures
Each garment is constructed from premium upcycled cotton, tested for durability and comfort. We build pieces meant to travel with you through seasons and adventures.
Values you wear
When you choose Fairtogood, you choose transparency and accountability. Our artisans are paid fairly and work in safe conditions, making every purchase a vote for ethical fashion.
Simplicity in design
No excess. No trends that fade. Our aesthetic is clean and timeless, letting the quality of the fabric and craftsmanship speak for itself.
Community that matters
You're not just buying a garment. You're joining a movement of people who believe fashion can be a force for good in the world.
Craft
Design that moves between surf and stillness
Our garments bridge the gap between active adventure and quiet reflection. Versatility meets purpose in every thread.
Sustainable design transforms waste
We turn discarded materials into functional art that respects the planet.
Surf-inspired aesthetics capture freedom
Each piece carries the spirit of ocean waves and open horizons.
Lifestyle beyond fashion
Our clothing adapts to your journey, from beach to sauna to city streets.
Join our community
See how our community styles their Fairtogood pieces. Tag us @fairtogood to be featured.
Impact beyond fabric: our sustainable journey
Transforming textile waste requires commitment and vision. Our numbers tell a story of environmental restoration and ethical fashion.
85%
Reduction in textile waste through innovative recycling
100+
Artisans supported through fair working conditions
Origin
Built on principles of rescue and renewal
Fairtogood began with a simple question: what if forgotten fabrics could become beautiful again? We turned that question into action, creating garments that honor both the planet and the people who make them.
Swiss roots
Born in Zurich, we've built something different from the ground up.
Rescued materials
We source discarded cotton textiles and transform them into durable, wearable pieces.
Human dignity
Fair wages and safe conditions define every step of our production process.
Join the movement
Every purchase supports ethical production and gives new life to forgotten fabrics.
Create change
Be part of a global community transforming fashion, one garment at a time.